Justin Theroux Design
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University of Minnesota

More content series than ad campaign, this initiative was born of the goal to demonstrate the University’s value to Minnesotans. Minnesotans certainly know the U of M, but they don’t always know what it actually does for Minnesota, and Minnesotans.

So, how do you show everyday Minnesotans the value of a public research institution? You show how the U’s daily discoveries affect their daily lives—in as beautiful and cinematic a way as possible. You share the stories that bring the drive to discover home to Minnesota’s doorstep. In the form of :15 TV spots and a series of short films.

Cultivating new Minnesota businesses :15

Cultivating new Minnesota businesses :15

Advancing health innovations for all Minnesotans

Advancing health innovations for all Minnesotans :15

Protecting Minnesota's most precious resource

Protecting Minnesota's most precious resource :15

From Hops to Glass

From Hops to Glass Long Form

From Paws to Possibilities

From Paws to Possibilities Long Form

Guardians of the Lake

Guardians of the Lake Long Form