Lunr Capital

LUNR is an alternative credit firm focused on early-stage consumer brands. Providing non-dilutive capital to passionate entrepreneurs at the precipice of significant growth.

We created a fresh identity that encompasses their expertise, adaptability and humanistic approach they provide for their clients.

The Möbius mark is a powerful visual representation of continuity and infinity. The half-twist in the strip represents constant evolution and transformation. The form has only one side and one edge represents the singular focus to identify and invest in the most promising startups.

To The Moon 🚀

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