Pentair x US Bank Stadium

I worked with Microgigantic to build a fully ‘submerged’ experience for Pentair’s VIP suite entrance at US Bank Stadium. The mission was conceived from their brand slogan, “Bringing Water To Life” from a digital, sustainable stance. The project consisted of layered custom led lights, fabric, diffusion film, glass panels, and a set of flush eight foot tall LG stretch screens. After all is said and done, we created a virtual water wall. Oh, we also manifested a tryptic lenticular set of wall graphics to help guide visitors to a proper and sustainable watering hole. Drink and pee away my purple friends.